increase in onboarding completion through redesigned Citi mobile journeys.
Principal Product Designer · Chennai, India
Leading AI product innovation, strategy and design teams with clarity and impact.
Product design leader with 13+ years of experience shaping enterprise platforms, AI-powered products, fintech applications, SaaS solutions, and digital transformation initiatives.
Selected impact
Strategy translated into measurable product outcomes.
increase in retention following the redesign of Citi's iLOC product experience.
Agile Scrum teams coordinated across Citi Supply Chain Finance.
APEA markets supported by a global onboarding framework.
Significant projects
Enterprise systems made intuitive, scalable, and useful.
Fintech · Citi
EV Infrastructure · Ford
Conversational AI · Bluefish.ai
Digital Banking · Citi
Foreign Exchange Trade Matrix
Simplified complex FX workflows into a matrix-based experience with role-based dashboards, consolidated reporting, and the Citi ICG Design System.
Citi - Enterprise - RageCredit Card Story Statement
The current experience displayed an A4 statement at phone size. Customers had to zoom, pan and hunt through every section—even when their goal was simply to understand a balance, share the statement or print a payment slip.
Recruitment SaaS · DriftinApplicant Tracking System
Led design for a multi-persona recruitment command center, managed four designers, and built an enterprise design system that accelerated feature delivery.
EV Charging Platform
Designed a responsive OCPP dashboard with real-time operational monitoring across charging stations and device configurations.
No-code AI Bot Builder
Created guided workflows, reusable templates, and conversational interfaces that made AI bot creation accessible to non-technical business users.
Loan, iLOC & Supply Chain Finance
Improved onboarding, redesigned six iLOC modules, and established UX consistency across complex global banking products and delivery teams.
Career journey
Building products and design practice across industries.
Principal Engineer - Digital Experience Design
Altimetrik · Chennai
CX - Global Experience Team
Rage Communications · Chennai
Senior UI/UX Designer
Impiger Technologies · Chennai
Capabilities
From discovery and vision to systems and delivery.
Product leadership
Experience design
AI & enterprise
Methods
Collaboration
Design philosophy
Great products are built with empathy, clarity, and iteration - not just features.
Education
A foundation in communication and visual storytelling.
Master's degree
MA Communication
Madras Christian CollegeBachelor's degree
BSc Visual Communication
Madras University · ChennaiOpen to meaningful product conversations